A Key to Success for Your Promotional Product Business … Focus on Target Markets and Your Unique Ability to Service Their Needs

Pad Printing | Mar 24, 2013

There is a lot of opportunity to profit in the 18 billion dollar promotional product industry. The question is …where to begin?

Everywhere you look there are promotional products with logos and messages. Reunion, anniversary parties, corporate events, youth organizations, schools, athletic leagues, fund raising organizations and others all need and use screen printed t-shirts, promotional products and photo gift items. The demand for customization is vast but most potential customers go under serviced because they don’t have a local source or their orders are considered too small for the big suppliers.

To be successful, your best bet is to differentiate yourself by focusing on the unique capabilities that you bring to your clientele. With your 770 Screen Printing System and/or 990 Pad Printing System, you have the ability to create a wonderful niche where it is not feasible for the “BIG GUYS” to compete. The innovative designs of Printa’s screen printing equipment and pad printers give you the opportunity to easily handle the quick turn-around short to medium run orders that often go untouched. Clearly communicating this ability as well as identifying target markets to approach are important steps to take when you are starting your new promotional product and screen printing business.

Before you begin your marketing plan, you may want to brainstorm all the different products that can service the needs and wants of a given business segment. You may eliminate some of these ideas as your business progresses, but it is always good to have a variety of sources to choose from to start.

"The best way to have a good idea is to have lots of ideas."

-Linus Pauling

There is a wide variety of promotional product buyers. Let’s take a look at them with some specific ideas of decorated ad specialty products and screen printed apparel these groups might use and it may give you some good ideas as to who in your community would be a good potential customer.

  • Health care organizations (hospital, nursing homes, clinics, dental offices)

    Water bottles and pitchers, pillboxes, trays, toothbrushes, retainer cases, magnets, t-shirts, & scrubs, etc.

      • Financial institutions (banks, credit unions, mortgage brokers) & Insurance Companies2. 

      Calculators, mouse pads, coffee mugs, pens, day-timers, desk accessories, caps, etc. 

      • Non-profit organizations 

      T-shirts, caps, sweatshirts, fanny packs, sport bottles, glassware, coffee mugs, golf balls, etc.

      •  Schools (Sport teams, events, proms, clubs, etc.)

      T-shirts, sweatshirts, sweat pants, caps, imprinted glassware, mini footballs, tote bags,              megaphones, pom-poms, stadium cups, pens & pencils, etc.

      • Automotive related businesses (auto repair, dealers)

      Jackets, caps, key-tags, travel mugs

      • Government (candidates, various agencies)

      Campaign signs, t-shirts, caps, decals, bumper stickers

      • Media (public relations, newspaper/magazine, radio/television)

      T-shirts, caps, sweatshirts, fanny packs, sport bottles, glassware, coffee mugs, etc.

      • Restaurants & Bars, Hotels & Resorts

      Notepads, pens, glassware, coffee mugs, golf balls and golf related products, t-shirts, caps, shot glasses, wine glasses, etc.

      • Real Estate agents

      Signs, caps, coffee mugs, key-tags, notepads, calendars, day-timers

      • Commemorative events

      Birthday parties - Adults: Glassware, stadium cups, t-shirts, caps, golf balls 

                                 Children: Yoyos, kazoos, novelty gifts, t-shirts 

      Family reunions: T-shirts, caps, tote bags, coffee mugs, glassware, golf balls, frisbees

      Weddings & Anniversaries: Glassware, t-shirts, caps, wedding favors, picture frames, etc.

      Identifying target markets will help you focus your marketing efforts and more easily close sales. You have a distinct advantage over the “big guys” because you have the ability to produce and profit from small and medium quantity orders

      Printa Systems has been working with entrepreneurs for two decades providing start up solutions in the decorated apparel and promotional product industry and manufacture screen printing, pad printing, dye-sublimation and heat transfer systems. Our mission is your success! 

      Please call us today to get started. 800-601-6240